As the tactical watch market grows, with an expected reach of $2.9 billion by 2028 (7.2% CAGR), professionals and enthusiasts alike are looking for timepieces that offer more than just accuracy. They need durability, functionality, and style. ProTek Watches delivers on all fronts, providing rugged, high-performance timepieces designed for those who demand the best. Recognized as an Official U.S. Marine Corps watch, ProTek is an ideal choice as the go-to for military personnel, law enforcement, first responders, and outdoor enthusiasts who value precision and reliability in the toughest conditions.
“Our ethos is simple: no excuses, no compromises,” says Barry Cohen, ProTek’s founder. “This approach is embedded in every aspect of our design, manufacturing, and quality control. We work tirelessly pursuing perfection to be sure we deliver the performance professionals need without fail.”
ProTek Watches stand out for their accuracy, durability, and innovative ProGlo™ illumination system. The watches feature a self-powered continuous illumination technology that ensures the dial and hands glow non-stop for up to 25 years, providing constant visibility—even in total darkness. This revolutionary lume technology, which doesn’t rely on external light sources to charge, ensures that time is always readable under the most challenging conditions, whether in combat zones, deep forests, ocean depths, or the darkest environments.
A Legacy of Innovation
ProTek’s roots trace back to Cohen’s pioneering work in the watch industry. Before founding ProTek, Cohen revolutionized tactical timepieces with Luminox, a brand known for this same self-powered illumination technology. With ProTek, Cohen is once again raising the bar, combining the same groundbreaking illumination technology he pioneered with his former brand with military-grade durability and precision.
“We designed ProTek to meet the highest standards of performance for professionals,” Cohen explains. “Our watches are built to endure extreme conditions, offering both functional reliability and timeless styling. It’s the perfect balance for those who live life on the edge and want a watch that performs as hard as they do.”
Durability Meets Style
Every ProTek watch is crafted with military-grade materials, offering exceptional durability. Scratch-resistant, water-resistant, and shockproof, these timepieces are ready for any challenge. But despite their ruggedness, ProTek watches retain a sleek, premium design that doesn’t compromise on quality. Whether worn in the field or as an everyday watch, ProTek delivers sophisticated styling and superior craftsmanship.
ProTek offers several standout collections, among them three specifically tied to the United States Marine Corps with a Carbon dive series using quartz or automatic movements, and a titanium Field series, but the brand also features Carbon dive, Steel dive and titanium field series without a USMC affiliation. The carbon dive and titanium field have both become extremely popular among military professionals and outdoor enthusiasts, while the steel dive is more appropriate for nicer attire. The USMC Dive Series watches and USMC field series are especially notable for their U.S. Marine Corps adornment with their EGA (eagle, globe, anchor) logo embossed on the case backs, symbolizing the ultimate in military precision and performance. The entire line is Rugged at Heart and built to be worn as adventure timepieces providing remarkable durability, and all series offer superlative luminosity with their ProGlo lume technology, and handsome clean designs that can compete with the finest quality watches on the market—all without the hefty price tag.
Offering military-grade accuracy, toughness, and the best lume technology on the market, ProTek provides elite performance while remaining accessible to those who demand value without sacrificing quality.
For Professionals and Adventurers
ProTek’s commitment to innovation doesn’t stop at military and first responder applications. The brand’s watches are ideal for outdoor enthusiasts and active individuals who need a timepiece that can withstand harsh environments. Whether hiking, camping, or engaged in extreme sports, ProTek watches offer the reliability and precision that adventurers can count on.
ProTek’s parent company, Time Concepts, also offers vintage-style timepieces in its Szanto brand (as well as its Szanto ICON Frank Stephenson Collection), and another rugged offering with Official Hawaiian Lifeguard Association Watches. All ProTek watches are proudly rigorously tested for top-tier performance.
About ProTek
ProTek’s tritium tactical watches are designed to stand up to the grueling physical demands of law enforcement, firefighter, SWAT, tactical, military, and first responder teams. Designed by the same person who pioneered tritium lume watches for the consumer market when he created Luminox, ProTek is an American brand of high quality watches with Swiss design, Japanese movements and self-powered illumination that glows continuously for 25 years. ProTek watches are an official watch of the USMC, based on their accuracy, durability and superior ProGlo™ illumination.
Please visit www.protekwatch.com for more information.
